Havmor Ice Cream, part of LOTTE Wellfood Co. Ltd and one of India’s favourite ice cream brands, has launched its exciting new campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’. The campaign celebrates the brand’s irresistible creamy indulgence, promising a delightful experience that will have consumers craving more.
To add star power, Bollywood actress Tamannaah Bhatia joins cricket icon Hardik Pandya as Havmor’s new brand ambassador. Hardik has already resonated with the brand’s mass appeal, and with Tamannaah now on board, Havmor combines two of India’s biggest passions – cricket and Bollywood. This star-studded partnership strengthens Havmor's connection with its audience, making each bite a moment of joy.
The campaign, featuring Tamannaah and Hardik, showcases hilarious scenarios where both go to great lengths to claim the last bite of Havmor, illustrating how irresistible the ice cream truly is. The tagline, ‘Soooo Tasty, You Wanna Havmoorrrr!’, perfectly encapsulates the indulgent experience, reinforcing Havmor’s position as one of India’s most loved ice cream brands.
Commenting on the campaign, Komal Anand, Managing Director of Havmor Ice Cream, said, “Havmor has always been about indulgence, and we are thrilled to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them embody energy, fun, and an irresistible charm that aligns perfectly with our brand ethos. We anticipate an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion more special with our delicious and innovative offerings.”
On the activation plan, Rishabh Verma, Head of Marketing at Havmor Ice Cream, shared, “Our campaign will take center stage on CTV during IPL, leveraging its premium reach, followed by strong TV, digital, and social media amplification. We’re enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, driving business through exclusive activations. To boost visibility and impulse sales, extensive retail activations with POSM and high-impact OOH placements in key markets will maximize consumer engagement.”
Expressing her excitement, Tamannaah Bhatia, Brand Ambassador of Havmor Ice Cream, said, “I have always been a fan of Havmor’s creamy, delicious ice creams, and I’m thrilled to be part of a brand that celebrates indulgence and fun. Teaming up with Hardik Pandya makes it even more exciting. Together, we’re bringing alive the magic of ice cream in a way that’s all about fun, flavor, and going all in on your cravings. This campaign is a celebration of treating yourself, enjoying the moment, and of course, having Havmoorrrr.”
Hardik Pandya, Brand Ambassador of Havmor Ice Cream, said, “Whether it’s cricket or ice cream, I’m all about going big and enjoying the moment. Ice cream has always been one of my favorite comfort foods, and Havmor has been delivering that irresistible experience for over 80 years. My association with Havmor has been nothing short of a delicious adventure—just like smashing sixes on the field; every scoop is a winning moment. I’m thrilled to have Tamannaah Bhatia joining the team and being part of this fun campaign with her has been an absolute blast.”
In line with growing demand, Havmor recently opened a new production plant in Pune. With nine production lines now operational and plans to expand to 16, the facility is set to meet the increasing need for ice cream during the summer season.
