Infinix India has expanded its NOTE series portfolio with the announcement of NOTE Edge and unveiled a brand film under the ‘World Take NOTE’ campaign, featuring cricketer Yashasvi Jaiswal. The device is scheduled to launch tomorrow.
The campaign reflects the company’s stated focus on performance-led positioning. The 77-second film draws a parallel between Jaiswal’s journey and Infinix’s approach as a challenger technology brand, centring on performance and long-term value.
The narrative links Jaiswal’s rise in cricket with the brand’s emphasis on product capability and consistency.
Jaiswal who recently became the youngest Indian cricketer to score 1000 Test runs in a calendar year before turning 23 and the joint fastest Indian to reach 2000 Test runs in his 40th innings said, “I am excited to partner with Infinix for the NOTE series. I have always believed that hard work, preparation, and self belief matter more than noise around you. Together, we are launching the NOTE Edge, which stands for performance, innovation and delivering real value to users. This collaboration reflects the same spirit that drives me on the field and that inspires me off it.”
Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India said, “Gen Z doesn’t wait for the world to take note. They make sure it does. For them, technology isn’t a device. It’s identity. It’s amplification. It’s how they show up and show off who they are. They don’t consume culture. They co-create it. Remix it. Meme it. Push it forward. That is exactly why Infinix’s belief that the world takes note feels so real. Because when this generation steps out with confidence and clarity, attention follows. Yashasvi Jaiswal represents that spirit. A young talent who never waited for permission. Ambitious. Self-made. Slightly disruptive. Completely unapologetic. This campaign is built on one simple idea. When ambition meets expression and finds its edge, you don’t chase the spotlight. You become impossible to ignore.”
The NOTE Edge runs on Android 16-based XOS 16 and includes personalisation and AI features. It is powered by the MediaTek Dimensity 7100 SoC and supports fast charging. The device has a 7.2mm design and includes a One Tap AI Button.
The company said the device is positioned as an all-round performer across design, display, power, camera and durability. Infinix stated that the launch reflects its focus on delivering performance for students, gamers, creators and first-time smartphone users.
Infinix’s portfolio includes smartphones, laptops, TWS devices, tablets and smart TVs aimed at younger consumers.
