The Indian Railway Catering and Tourism Corporation (IRCTC) has invited e-tenders to appoint an agency for managing advertising across its digital platforms, including its website and mobile applications, for a period of three years.
The tender proposes the selection of a single licensee responsible for monetising advertising inventory across IRCTC’s digital assets. The platforms attract significant daily traffic, driven by railway ticket bookings, catering services and tourism-related transactions.
IRCTC has also issued a corrigendum to the ongoing tender, extending the last date for submission of bids to April 10, 2026. The extension is expected to provide additional time for interested participants to assess the opportunity and submit proposals, potentially increasing competition.
The scope of the mandate includes end-to-end management of digital advertising operations. This covers ad sales, inventory management, deployment of advertising technology solutions, and adherence to IRCTC’s content and user experience guidelines.
Given the scale of user engagement on the platforms, the mandate is likely to attract participation from media buying agencies, ad-tech firms and digital media specialists.
The development follows IRCTC’s broader efforts to expand non-core revenue streams. The corporation had earlier issued a separate tender to onboard agencies for its Meetings, Incentives, Conferences and Exhibitions (MICE) segment, aimed at leveraging its network and hospitality infrastructure for corporate travel and event services.
