IRTH by House of Titan launches ‘Always a Little Ready’ campaign

IRTH by House of Titan has launched a new campaign titled ‘Always a Little Ready’, which highlights handbags that move effortlessly through everyday moments.

The campaign is anchored on the insight that nothing inside a bag is accidental. There is something to look good and feel good, and a little extra room for anything else along the way. The campaign film captures the Spring/Summer season mood as the palette moves from neutrals to soft colours.

Commenting on the campaign, Kanwalpreet Walia, Business Head - Women Handbags Business, Titan Company Limited said, “At IRTH, we start with how women live, move and organise their day. Design for us is intentional and considered. The idea was to create bags that feel personal to carry, leaving room for individuality, spontaneity, and the small things each woman chooses to make space for. ‘Always a Little Ready’ is an articulation of this thinking. This season, we wanted to bring in a lighter, more effortless mood through softer tones such as dusty blue and clay, playful details like our paper boat charm on the Origami bags, and silhouettes that move easily through different moments of the day.“

Amrish Kondurkar, Founder, Kondurkar Studio, the creative agency behind the campaign, added,  “We wanted to capture a feeling, not a feature. A sense that everything you need is already with you, held with care. ‘Always a Little Ready’ is that quiet confidence carried through the day.”