ITC Candyman has unveiled an initiative for children called ‘Once Upon a Time by Candyman’.
With this initiative, the brand aims to build stronger bonds between parents and children. ‘Once Upon a Time by Candyman’, allows parents to create personalised storybooks featuring their child’s name, picture, and a starring role in illustrated tales.
Accessible to everyone via the Candymanclub website, parents can choose from pre-set stories brimming with lovable mischief and epic adventures. With just a few clicks, a child’s name and photo are woven into the storyline, transforming them into the protagonist of the book and keeping them engaged on every page.
Speaking on the launch, Anuj Bansal, Vice President and Head of Marketing – Chocolates, Coffee and Confectionery, Foods Division, ITC, said, “With ‘Once Upon a Time by Candyman’, our goal is to spark children’s imagination and make reading storybooks an exciting, interactive experience. Kids often see others playing the hero’s role, but this time the spotlight is on them and the story is all about their little adventures. By letting children see themselves as heroes of their own story, we hope to create lasting memories while inspiring a lifelong love for storytelling.”
