ITC Mangaldeep, a leading brand in premium incense in India, has announced its association with the Bonalu Festival, a major cultural and spiritual event celebrated in Hyderabad. This year, ITC Mangaldeep is enhancing the festival experience by installing fifty 5-foot agarbatti stands at the Laldarwaza Sri Simhavahini Mahankali Temple in Hyderabad's Old City.
These stands, positioned beside the deity and at the entrance, feature Mangaldeep agarbatti, designed to create an aromatic and immersive atmosphere for the festival's devotees.
Additionally, ITC Mangaldeep has constructed four 24-foot arch gates at prominent temple junctions. These architectural features incorporate Mangaldeep agarbatti, adding a mesmerizing glow and contributing to the overall festive ambiance.
Mr. Gaurav Tayal, Chief Executive of the Matches & Agarbatti Business Division, ITC Ltd., commented on the partnership, stating, "We are delighted to be a part of Bonalu, a festival that holds immense cultural and spiritual significance across Telangana. Mangaldeep has always been synonymous with devotion, and we are thrilled to contribute to the spiritual and cultural richness of this celebration through our association. We aim to enhance the experience of devotees by providing them with the finest quality agarbatti. "
ITC Mangaldeep's collaboration with the Bonalu Festival highlights the brand's commitment to celebrating Indian traditions and enriching the cultural experience through its premium incense products.
