ixigo, an AI-native travel platform, has unveiled a new rap video campaign, titled ‘Iss desh mein rakha dekha kya hai?’, which celebrates the joy of travel and the diversity of India.
The video highlights India's hidden gems—from the ancient Ajanta caves and heritage of Hampi to the salt deserts of Kutch—through a contemporary music format. It served as an invitation to discover India with fresh eyes.
Conceptualised and produced in-house, the campaign is targeted at Gen Z, urging them to look beyond the familiar and uncover the country’s diversity.
Commenting on the campaign, Ameya Velankar, Group SVP Marketing, ixigo said, "India is a country where every few hundred kilometres brings a completely different story, culture, landscape or experience. With this rap video, we wanted to capture that incredible diversity in a format that feels young, energetic and distinctly Indian. We used AI as a creative enabler to bring these travel stories to life in a way that feels fresh and immersive, while keeping the spirit of the song rooted in the real India. The idea is simple—there is so much to see, experience and discover in our own country, and we hope this song inspires more Indians to pack their bags and explore it."
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