Acer India has announced Bollywood star Jahnvi Kapoor as its new brand ambassador for Acer and Acerpure product lines. This strategic partnership is aimed to enhance Acer’s connection with its diverse customer base by showcasing the stylish and innovative nature of its offerings.
Jahnvi Kapoor has led Acer’s campaign across various platforms, promoting a range of products from high-performance laptops to Acerpure’s home appliances such as water purifiers and vacuum cleaners. This collaboration has highlighted the blend of technology and style central to Acer's ethos, aiming to seamlessly integrate into modern Indian lifestyles.
Harish Kohli, President and Managing Director, Acer India, remarked, "We are delighted to welcome Jahnvi Kapoor to the Acer family. Her vibrant personality and strong connection with the youth make her the perfect voice for our brand. At Acer, we continuously innovate to meet the evolving needs of our customers, and having Jahnvi represent us will help us connect with a broader audience that values quality, innovation, and style in their daily lives."
Jahnvi Kapoor expressed her enthusiasm about the role, saying, "I am truly honored to join the Acer family as their brand ambassador. Acer’s commitment to merging technology with everyday convenience is inspiring. As someone who appreciates both style and functionality, I am excited to represent a brand that embodies these qualities. I look forward to showcasing how Acer’s innovative products elevate how we live and work.”
Sudhir Goel, Chief Business Officer at Acer India, highlighted the significance of the partnership, stating, "Jahnvi Kapoor’s collaboration with Acer India comes at a pivotal time as we continue to expand our footprint in the Indian market. Her influence and popularity, especially among the youth, align perfectly with our vision of delivering products that not only meet the demands of modern consumers but also inspire a lifestyle defined by technology and elegance."
Sooraj Balakrishnan, Associate Director and Head of Marketing at Acer India, added, "At Acer, we believe in the power of technology to transform lives. Our partnership with Jahnvi Kapoor is a testament to our commitment to bringing innovative and stylish products to our consumers. Jahnvi’s association with Acer and Acerpure will undoubtedly amplify our brand’s presence and help us connect with a younger, tech-savvy audience who are looking for products that combine performance with aesthetics.”
Acer’s collaboration with Kapoor aligns with its broader strategy of growth through strategic alliances and innovative marketing. The company continues to lead in technological advancements, from AI-powered laptops to smart home solutions, and has recently expanded Acerpure’s retail footprint in all Acer Malls.
