Ahead of the Diwali season, Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled a campaign in partnership with ADbhoot. Titled “Result”, the film offers a refreshing and progressive take on how Indian families see relationships, roles, and the meaning of jewellery today.
Breaking away from conventional jewellery advertising, the narrative gently challenges stereotypes, portraying a modern Indian family where love, trust, and equality shine through.
The campaign features the cast led by actor Jitendra Joshi, along with Madhurani Gokhale, Sai Godbole, Pradeep Welankar and Rajani Welankar.
Reflecting on the campaign, Vaibhav Pandit, Founder and Creative Director, ADbhoot, said, “With ‘Result’, we wanted to move away from the predictable tropes of jewellery advertising. Instead of confining rituals to women alone, we flipped the narrative — creating a story that reflects confidence, equality and quiet progress within a modern Indian family, while staying rooted in cultural emotion.”
Anand Pednekar, Director, JGP Jewellers, added, “At JGP Jewellers, we believe jewellery is not just an adornment, it mirrors life’s milestones and the values we hold dear. This campaign reflects how families today celebrate each other, with women at the heart of that progress. ADbhoot has beautifully brought this thought alive, blending tradition with a progressive outlook that defines who we are as a brand.”
