Johnson’s Baby has partnered with ZEE5 to launch 'Mom Talks', a parenting-focused talk show hosted by actor Parineeti Chopra, aimed at addressing the evolving challenges faced by new-age parents.
The initiative builds on the brand’s legacy of over 130 years in baby care, positioning the show as a platform for credible, science-backed conversations around parenting. Drawing on paediatric expertise and consumer insights, the series seeks to decode modern parenting choices, challenge longstanding myths and offer practical guidance grounded in research.
The show was unveiled at an immersive cruise event attended by media, influencers and parenting communities. The launch featured a panel discussion with influencers Snehalata Jain and Tanvi Thakker, alongside Dr Dilip Tripathi, Head of R&D Baby at Kenvue India, who spoke about balancing traditional practices with contemporary, science-led skincare approaches for infants.
Speaking at the launch event, Parineeti Chopra said, “Every mom has a story about her parenting journey. With this show, in every episode, we will spotlight these stories which every mom will relate to.”
Elaborating on this, Dilip Tripathi said, “For over a century, Johnson’s® Baby has been guided by science and a deep responsibility towards parents and their babies. Our formulations are developed based on decades of research in baby skin biology and are designed to meet our stringent standards of safety and mildness. Today’s parents are more informed than ever; they actively research baby care, but are also faced with information overload, conflicting advice, and enduring myths. Through our association with Mom Talks, Johnson’s® Baby aims to bridge the gap between credible science and everyday parenting practices, empowering parents to make confident, well-informed choices for their little ones.”
At the event, Chopra shared personal reflections on parenthood and underscored the need for open, authentic conversations among mothers. The collaboration also highlights Johnson’s Baby’s ‘Helps Protect from Day 1’ proposition, supported by updated formulations featuring ingredients such as aloe vera and vitamin B5, alongside more sustainable packaging.
Streaming exclusively on ZEE5, Mom Talks is a multi-episode series exploring themes such as the emotional journey of parenthood, the intersection of tradition and modernity, and shifting perceptions of fatherhood. One episode features Imran Khan in a discussion on redefining paternal roles. The series premiered on 4 April 2026 and releases new episodes every Friday and Saturday.
Through this collaboration, Johnson’s Baby aims to strengthen its relevance among contemporary parents by combining trusted care with community-driven, expert-led content.
