Peter England, a menswear brand under the Aditya Birla Lifestyle Brands umbrella, unveils its show-stopping new campaign, “The Bollywood Wedding”, starring Karan Johar and Rohit Saraf. The campaign showcases Karan Johar’s styling expertise and Rohit Saraf’s modern-groom charisma.
Conceptualised by Ogilvy as an ode to Indian wedding guest lists, the campaign captures the Bollywood spirit through its characters.
Commenting on the launch, Anil S Kumar, Chief Business Officer, Peter England, said, “Weddings in India have always been cinematic — full of colour, energy and emotion. With The Peter England Bollywood Wedding Collection, we wanted to capture that spirit in a campaign that feels fresh, contemporary and entertaining. This is not just about wedding fashion, it’s about how the modern Indian man experiences style — with confidence, celebration and a touch of drama. Who better than Karan Johar & Rohit Saraf to bring that alive!”
Tithi Ghosh, President & Head of Office, Ogilvy India (South), added, “This wedding season, we set out to once again celebrate India’s vibrant, emotional, festival-like wedding spirit through The Bollywood Wedding platform. To bring a fresh yet familiar energy, Rohit Saraf felt like the perfect choice — his charm and relatability capture the essence of modern love and celebration. As the brand evolves to connect more deeply with younger audiences, this season marks a deliberate shift in tone and storytelling. The Karan–Rohit pairing is timely, culturally resonant, and designed to spark conversations and moments today’s young wedding-goers can see themselves in.”
The campaign will be rolled out through a 360° marketing plan spanning digital, social, influencer collaborations, on-ground activations and cinemas.
