Karisma and Kareena Kapoor have finally come together on screen—not in a film, but in a new advertising campaign for BigBasket. The campaign, conceptualised by creative agency Talented, features a series of nostalgic ad films that bring both Kapoor sisters together for the first time in a shared frame.
The campaign comprises three distinct films, each packed with throwbacks to the actors’ iconic moments in Indian cinema. One film features Kareena reciting a tongue twister inspired by one of her classic roles. Another showcases Karisma in a double role, complete with a revival of her signature dance moves and styling reminiscent of her 90s era stardom.
The third film has the sisters singing together—without the need for any post-production dubbing—marking a rare and heartfelt musical moment for fans.
Karisma E Kareena Kapoor said, “Revisiting some of our iconic avatars together was joyfully nostalgic. Rarely do we feature in the script. We can shake a leg, but singing was a new experiment for us! 20 second ads are nothing like movies, we too are challenged with ‘quick deliveries’ in our performance.”
BigBasket is turning its celebrity endorsers into musicians. After cricketer Virat Kohli, and now Bollywood’s iconic sister-duo performing the brand’s catchy jingle, “10 minutes means BigBasket.”
On the creative approach, Raagaleena Sripada, Marketing Head at BigBasket Retail, said, “Our partnership with Karisma and Kareena Kapoor marks a strategic step in evolving BigBasket’s communication. The objective was clear: to drive home the message that BigBasket now delivers groceries in just 10 minutes. The Kapoor sisters bring relatability that helps us connect with a wide and diverse consumer base, while reinforcing the speed, ease, and reliability of our service.”
Aarushi Periwal and Krisha Kakad, Creative and Brand Strategy at Talented, add, “Karisma and Kareena don’t just live in our memories, they are part of our GIFs, our stickers, our Saturday night dance moves, our favourite one-liners. Casting them together felt less like a creative decision and more like unlocking something that was waiting to happen. We wrapped BigBasket's 10-minute delivery promise in shared nostalgia, let the sisters step back into their iconic roles we have loved them in, and reimagined moments that still make us smile. What emerged was 20 seconds that stayed with you much longer.”
The Kapoor sisters will continue to appear on digital and TV screens, with a fourth film featuring the duo set to release later this year. The campaign films are produced by First December Films and directed by Siddarth Sen.
