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‘Either We Don’t Do It At All, Or We Do It With A Bang’

Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement

DPDP: Data Done Differently

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Sumanto Chattopadhyay AKA The English Nut speaks to Neeta Nair of IMPACT about his new book