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bigbasket now, a TATA Enterprise, is celebrating India’s harvest festivals through an exciting social media campaign in partnership with influencers from various genres. The campaign aims to showcase how bigbasket now’s 10-minute delivery service ensures smooth celebrations, providing everything from regional ingredients to festive staples.
The campaign features influencers such as Anu, Paritabangal, Kusha Kapila, Christina Furtado, Monami Ghosh, Atharva Sudame, Niti Taylor, Varshinne, Manasi Parekh, and Kanika. Their creative storytelling and unique voices highlight how bigbasket now’s service is a trusted partner in making festive celebrations easier.
The focus of the campaign is on festivals like Makar Sankranti, Lohri, Pongal, and Bihu. Influencers will share their personal festival moments, demonstrating how bigbasket now helps them stay connected to tradition without leaving home. Anu highlights food and recipes for Sankranti, while Paritabangal captures Pongal celebrations through traditional attire. Kusha Kapila brings out the festive spirit of Lohri with a focus on fashion, and Christina Furtado blends DIY kite-making with food and family moments.
Monami Ghosh celebrates Bihu’s festive fashion, and Atharva Sudame explores Makar Sankranti’s cultural significance. Niti Taylor shares her take on Lohri’s fashion, Varshinne showcases Pongal celebrations, Manasi Parekh talks about Makar Sankranti recipes, and Kanika highlights Lohri celebrations, including traditional clothing.
Speaking about the initiative, Anand Bhaskaran, Head of Digital and Marketing Communications at bigbasket, said, “Harvest festivals are all about family, tradition, and gratitude for nature’s abundance. With this campaign, we aim to reach people across India, celebrating regional diversity and showing how bigbasket now makes it easy to embrace these traditions—whether it is kite flying during Sankranti or preparing traditional dishes for Pongal. Through our influencer partnerships, we are amplifying this message and creating an emotional connection with audiences.”
The influencers from diverse regions creatively highlight how bigbasket now’s service is an integral partner in festive celebrations. From delivering fresh sesame and rice for traditional dishes to festive attire and essentials, bigbasket now’s quick commerce service is making harvest festivals stress-free and memorable. By focusing on convenience, authenticity, and speed, bigbasket now is redefining how customers celebrate festivals.
