In celebration of Mother’s Day, home appliance brand Kenstar has unveiled a new digital campaign titled “A Salute to GOAT Moms”, honouring mothers as the “Greatest Of All Time” for their enduring love, resilience, and adaptability — especially in a world fast-paced by Gen Z culture.
The film captures the humour and heart in everyday parenting — from the moment a woman conceives to supporting her children through every life stage, including sleepless school nights, teenage eye rolls, major milestones, and even their married lives.
With a light-hearted yet deeply relatable tone, the film spotlights a modern mum making genuine efforts to bridge the generational divide by learning Gen Z slang. From cheerfully dropping a “fam” at breakfast to misusing phrases like “vibe check,” the short showcases a mother’s timeless drive to connect with her child.
“Mothers have always been the original multitaskers — balancing love, discipline, and endless patience. At Kenstar, we are inspired by that same spirit. Our products are designed to support families with ease and efficiency, so they can focus on what truly matters: nurturing bonds. This campaign is our tribute to mothers who, with every small effort, make life extraordinary,” said Mr. Sunil Jain, CEO, Kenstar.
The film, now live across social media platforms, is being amplified through the hashtag #GOATMoms, encouraging users to share heart-warming tales of their own mums — the “main characters” in their lives.
This Mother’s Day, Kenstar not only expresses gratitude but declares: “You’re the Greatest Of All Time.”
