KFC unveils campaign for Crispy Shawowrma Wrap

The product is available across KFC’s outlets in India, as well as via its digital platforms and food delivery partners

BY TEAM IMPACT
Published: Apr 1, 2026 11:57 AM

KFC unveils campaign for Crispy Shawowrma Wrap

KFC India has unveiled its latest product, the Crispy Shawowrma Wrap, backed by a campaign that taps into the familiar push-and-pull of everyday food decisions. The film features actor Priyamani and Ashlesha Thakur, portraying a relatable mother–daughter dynamic marked by playful disagreement.

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A post shared by Ashlesha Thakur (@ashleshathaakur)

A KFC India spokesperson said, “When it comes to KFC, there’s often a playful moment of indecision, especially among fence sitters who are quick to ask, 'KFC? Abhi?' It’s rarely about whether to indulge, but more about debating the right moment to indulge. With the all-new Crispy ShaWOWrma Wrap, we wanted to lean into that very real behaviour & celebrate the idea that there isn’t really a wrong time for finger lickin’ good food. Our new film captures this dynamic perfectly - showing how quickly the initial “naa” turns into a “haan” with the first bite. The KFC Crispy ShaWOWrma Wrap is our twist on the familiar favourite & we’re confident consumers will strongly echo the WOW when they take that first bite.”

Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, said, “This campaign captures a very real, very Indian hesitation of KFC fence sitters and flips it with surprise and delight. By introducing the KFC Crispy ShaWOWrma Wrap, we’re bringing together the unmistakable crunch of our chicken with flavours people already love, in a format that feels both familiar and exciting. With the quirky nature of the film along with the new offering, we believe, every “Naa” will invariably turn into a “Haan”.

Set against the backdrop of a post-shopping outing, the narrative follows a typical exchange: a spontaneous suggestion for a quick bite is met with scepticism, only to be overturned after a single taste. The campaign hinges on this shift, positioning the new wrap as persuasive enough to turn hesitation into approval.

The Crispy Shawowrma Wrap is KFC’s take on the popular shawarma format, combining its signature crispy peri-peri chicken strips with shawarma-style mayo, lettuce and pickled vegetables, all wrapped in a toasted tortilla.

The product is available across KFC’s outlets in India, as well as via its digital platforms and food delivery partners.

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