KFC India has released a new campaign film featuring comedian, actor, musician and director Vir Das as part of its ‘Dunked’ campaign. The film presents Das responding to situations described as “dry” love lives, work lives and social calendars, using humour to reframe everyday frustrations.
Within the narrative, Das suggests that these situations are not caused by external factors such as bad luck, planetary movement or motivational routines, but by individual behaviour. The film positions him as offering blunt and exaggerated advice, delivered in a comic tone.
In one segment, Das responds to a character who says friends no longer invite them out by encouraging more risk-taking in social settings. In another, he addresses concerns about career stagnation by suggesting unpredictable email responses, using colloquial phrases to underline the humour of the situation.
The film is linked to KFC’s Dunked range, where menu items are shown coated in sauces, including a Fiery Texas BBQ sauce referenced in the film. The product is used as a visual and thematic element tied to the idea of adding “sauce” to otherwise routine situations.
Watch the campiagn here:
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