Kinetic Green Energy and Power Solutions Limited has launched a new television campaign for its electric vehicle, the E-Luna. The campaign brings back the iconic "Chal Meri Luna" tagline, first made famous by the original Luna, while incorporating a fresh, modern perspective to reflect the E-Luna’s innovation and commitment to sustainable mobility.
The new campaign combines nostalgia with modern technology, reimagining the classic phrase for the electric era. It highlights the E-Luna’s long-distance range, eco-friendly performance, and versatility for urban and rural mobility. It also reinforces the simplicity and reliability of the original Luna, with a modern twist.
Led by advertising legend Mr. Piyush Pandey of the Ogilvy Group, the campaign features three new TVCs, capturing the humour and emotional appeal of the original ads while showcasing the E-Luna’s attributes. With its robust load-carrying capacity and eco-friendly features, the E-Luna is positioned as an ideal solution for everyday transportation on Indian roads.
Speaking about the campaign, Ms. Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, "This campaign is a celebration of the Luna legacy while positioning the E-Luna as the future of mass mobility. Our vision is to make the E-Luna synonymous with versatility, and progress empowering users with a smart mobility solution that seamlessly integrates into their daily lives. With this TVC, we aim to evoke nostalgia while inspiring a new generation to embrace electric mobility. By striking an emotional chord with our audience and with a twist of humour that is sure to bring a smile, we are driving not just awareness of the new E-Luna but also aim to build a connect with the viewers and showcase how the E-Luna is designed to be a partner in progress of the aspirants of new India.”
Mr. Piyush Pandey, Chief Advisor for the Ogilvy Group, added, “Reviving the Luna brand with a modern twist was both a challenge and a privilege for the Group. Our ‘Chal Meri Luna’ campaign made Luna a cultural icon, a ‘Safalta Ki Sawaari’ for an entire generation. Now, Mr. Arun Firodia’s daughter Sulajja Firodia is driving this legacy forward. The new campaign for E-Luna has been crafted by 82.5 Communications, which is part of the Ogilvy Group, and it blends nostalgia with new-age mobility through three light-hearted, memorable TVCs. For our team at 82.5, these aren't just ads—they are a tribute to Luna’s evolution and an exciting new chapter in its journey.”
Mr. Mayur Varma, Chief Creative Officer, 82.5 Communications, noted, “E-Luna is electric. E-Luna is street-smart. E-Luna is made for the hustlers of India. In times where communications are built on cultural trends, Chal Meri Luna is a timeless cultural megatrend in India. And with Luna coming back in its e-avatar, it is time to tell contemporary stories on this megatrend.”
Since its launch in 2024, the E-Luna has quickly gained traction in the electric vehicle market, with over 25,000 units already sold. The strong demand reflects the growing shift towards sustainable and efficient mobility solutions. Kinetic Green aims to build on this success with an expansive marketing strategy and a well-established network of over 500 dealers across India.
