KitKat India has partnered with One Piece to launch a new campaign aimed at engaging the country’s rapidly expanding anime audience.
The collaboration brings popular characters from the globally recognised series onto KitKat packaging, celebrating their individual traits and appeal. The initiative is designed to resonate with younger consumers and fandom communities that are increasingly shaping pop culture trends in India.
Speaking about the campaign, Gopichandar Jagatheesan, Head, Confectionery Business, Nestlé India, said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The campaign debuts with a digital-first film released across YouTube and Meta platforms, supported by a broader marketing push. This includes outdoor advertising and interactive social media activations, creating multiple consumer touchpoints.
With this partnership, KitKat India is looking to strengthen its cultural relevance by aligning with globally recognised entertainment properties and tapping into the growing influence of anime in the Indian market.
