Kotak Mahindra Bank (KMBL) has launched a transformative new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ marking a significant shift for the bank. The initiative aims to resonate with the Aspirational Indian by reflecting the spirit of ambition and progress in the country. The campaign, which will be rolled out across television, digital, print, outdoor, and social media platforms, seeks to inspire Indians to pursue their aspirations confidently.
Rohit Bhasin, President – Head Affluent, NRI, Business Banking and Chief Marketing Officer at Kotak Mahindra Bank, shared, "‘Hausla Hai Toh Ho Jayega’ is more than just a brand philosophy—it’s the first step in a larger movement at Kotak. It reflects the new energy we are bringing to the business and our deep-rooted belief that ambition, when backed by the right financial partner, can create extraordinary outcomes. This is just the start of many bold changes at Kotak that will reshape how we serve the Aspirational Indian."
Kotak’s new brand philosophy integrates its diverse businesses under one unified message, connecting with those who aim high, dream bigger, and act with confidence. Since its inception, Kotak has promoted the values of ambition and transformation. ‘Hausla Hai Toh Ho Jayega’ encapsulates the optimism and courage that defines Indians from all walks of life. It is a belief in the immense potential of individuals and the nation.
Kedarswamy Ravangave, Executive Vice President – Marketing, Kotak Mahindra Bank, elaborated, "As the first glimpse of our transformation, this is a large-scale, 360-degree campaign with a digital-first approach, designed to integrate seamlessly into the lifestyle of today’s ambitious Indian. From bold storytelling across social and digital platforms to a commanding presence in print, outdoor, and television, ‘Hausla Hai Toh Ho Jayega’ is our way of inspiring confidence and setting the stage for what’s to come. And this is just the beginning."
This new chapter for Kotak marks a time of continuous transformation, where ambition knows no bounds, and each step forward is propelled by the belief that with ‘Hausla Hai Toh Ho Jayega,’ anything is possible.
