E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Kotak Mahindra Bank Unveils New Brand Philosophy 'Hausla Hai Toh Ho Jayega'

Kotak Mahindra Bank introduces 'Hausla Hai Toh Ho Jayega', a bold new brand philosophy reflecting the aspirations of modern India, supported by a dynamic marketing campaign

BY TEAM IMPACT
27th February 2025
Kotak Mahindra Bank Unveils New Brand Philosophy 'Hausla Hai Toh Ho Jayega'

Kotak Mahindra Bank (KMBL) has launched a transformative new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ marking a significant shift for the bank. The initiative aims to resonate with the Aspirational Indian by reflecting the spirit of ambition and progress in the country. The campaign, which will be rolled out across television, digital, print, outdoor, and social media platforms, seeks to inspire Indians to pursue their aspirations confidently.

Rohit Bhasin, President – Head Affluent, NRI, Business Banking and Chief Marketing Officer at Kotak Mahindra Bank, shared, "‘Hausla Hai Toh Ho Jayega’ is more than just a brand philosophy—it’s the first step in a larger movement at Kotak. It reflects the new energy we are bringing to the business and our deep-rooted belief that ambition, when backed by the right financial partner, can create extraordinary outcomes. This is just the start of many bold changes at Kotak that will reshape how we serve the Aspirational Indian."

Kotak’s new brand philosophy integrates its diverse businesses under one unified message, connecting with those who aim high, dream bigger, and act with confidence. Since its inception, Kotak has promoted the values of ambition and transformation. ‘Hausla Hai Toh Ho Jayega’ encapsulates the optimism and courage that defines Indians from all walks of life. It is a belief in the immense potential of individuals and the nation.

Kedarswamy Ravangave, Executive Vice President – Marketing, Kotak Mahindra Bank, elaborated, "As the first glimpse of our transformation, this is a large-scale, 360-degree campaign with a digital-first approach, designed to integrate seamlessly into the lifestyle of today’s ambitious Indian. From bold storytelling across social and digital platforms to a commanding presence in print, outdoor, and television, ‘Hausla Hai Toh Ho Jayega’ is our way of inspiring confidence and setting the stage for what’s to come. And this is just the beginning."

This new chapter for Kotak marks a time of continuous transformation, where ambition knows no bounds, and each step forward is propelled by the belief that with ‘Hausla Hai Toh Ho Jayega,’ anything is possible.

  • TAGS :
  • India
  • Kotak Mahindra Bank
  • marketing campaign
  • Transformation
  • Hausla Hai Toh Ho Jayega
  • brand philosophy
  • aspirations
  • ambition

RELATED STORY VIEW MORE

Reebok Partners with NorthEast United FC in Strategic Move into Indian Football
Emami elevates Kaushik V to Vice President - Marketing
Anupam Kher Partners with Antara AGEasy to Promote Awareness Around Active Ageing

TOP STORY

‘Humans Respond to Humans, not Code'

In an AI-driven world, some brands stand out by embracing emotional storytelling—this one’s a look at how heart still leads in a data-led age


The Caratlane to Chic


India's Pulse Hits Rs.750 Crore


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com