KPMG in India and CleverTap have announced a strategic alliance aimed at strengthening customer engagement and retention capabilities for enterprises.
The partnership brings together KPMG in India’s Connected Enterprise and advisory capabilities with CleverTap’s analytics and customer engagement platform, enabling organisations to explore more personalised and lifecycle-based engagement strategies.
The alliance will focus on sectors including BFSI, retail and consumer markets, with an emphasis on integrating customer data, engagement orchestration and AI-driven analytics into broader business transformation programmes.
Under the collaboration, KPMG in India will contribute consulting expertise across operating models, governance, compliance and risk management, while CleverTap will provide real-time analytics and AI-enabled engagement capabilities through its platform.
The companies stated that the partnership is intended to help organisations improve customer retention, reduce churn and strengthen customer lifetime value while remaining aligned with regulatory and governance requirements.
“Our alliance with CleverTap strengthens our ability to help organisations activate insights responsibly and scale customer engagement in a measured, sustainable way. By bringing together our transformation-led consulting approach with CleverTap’s analytics-driven platform, we aim to support companies as they work to deepen customer relationships in a rapidly evolving digital and regulatory environment,” said Ram Seshadri, Partner, Digital Cloud Solutions, KPMG in India.
“Enterprises don’t just need more data; they need intelligence to deliver personalized experiences. By combining KPMG in India’s transformation expertise with our all-in-one customer engagement platform, powered by CleverAI™, we’re equipping brands to deliver true 1:1 personalized journeys that increase customer lifetime value,” said Anand Jain, Co-founder and Chief Marketing Officer, CleverTap.
The alliance aims to support enterprises in building more integrated and resilient customer engagement ecosystems through a combination of advisory and technology-led capabilities.
