Vogue Eyewear has appointed Kriti Sanon as its new female brand ambassador, joining long-standing ambassador Shahid Kapoor in the brand’s latest campaign, Vogue Eyewear Journeys.
The campaign is centred on the idea that fashion is an evolving expression of self, reflecting personal growth and individuality. Through a visually driven narrative, Sanon and Kapoor encounter different versions of themselves across moments in time, highlighting the role of style in self-discovery.
A National Award-winning actor, Sanon brings contemporary appeal and a strong connection with young, fashion-conscious consumers. The brand said her authenticity and distinctive sense of style align closely with Vogue Eyewear’s values of confidence, self-expression and individuality.
“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self - discovery and how style play a key role in self-expression,” says Kriti Sanon.
“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” says Shahid Kapoor.
Conceptualised by Network Advertising, the campaign has been directed by Emmy-nominated Suraj Wanvari and photographed by Prasad Naik. It is being rolled out across digital, social media, print and out-of-home platforms nationwide.
The latest Vogue Eyewear collection is available across leading retail stores and online platforms.
