KYN, the leading neighbourhood discovery and connectivity app, part of KYNHOOD Technologies, has appointed Lavina Rodrigues as Assistant Vice President of Brand Communications, effective immediately.
In her new role, Lavina will collaborate closely with the leadership and founding members to define KYN’s go-to-market and communication strategy. Following its launch in February 2024, the app has seen over 9 lakh downloads and rapid growth in its first year. As the company expands its marketing efforts, Lavina will play a pivotal role in strengthening the brand’s narrative.
Gayathri Thyagarajan, CEO and Founder of KYNHOOD Technologies, congratulated Lavina, saying, "We are confident that Lavina will drive the brand to even greater heights in her new leadership role."
Lavina Rodrigues brings more than 15 years of diverse experience in B2B marketing, public relations, corporate communications, and internal communications. Her career spans multiple industries, including tech, media, travel, hospitality, entertainment, and financial services. She has a proven track record in employer branding, leadership communications, and building thought leadership. Lavina has held senior roles at Cleartrip, Collinson, Everymedia Technologies, PVR Limited, and Network18 Media & Investments Ltd.
A distinguished alumna of Kingston University, London, Lavina holds a Master of Science in Marketing, following a graduation degree in commerce from the University of Mumbai.
