iD Fresh Food has elevated its Co-founders Jafar TK and Shamshudeen TK as Members of the Board, as the company prepares for its next phase of growth, including expansion across markets and categories and its journey towards IPO readiness.
The company said the move is aimed at strengthening leadership as it scales operations and sharpens its long-term strategic direction.
Speaking on the announcement, P.C. Musthafa, Global CEO and Chairman, iD Fresh Food, said, “Jafar and Shamshudeen have been integral to iD’s journey from the very beginning, contributing significantly to building both our market presence and operational backbone. Their elevation to the Board is a recognition of their deep commitment, entrepreneurial spirit, and leadership. As we enter the next phase of growth, their perspective and experience will be invaluable in shaping iD’s long-term strategy, while staying true to our core values of freshness, quality, and trust.”
Jafar TK has been involved in developing and scaling the company’s sales function. He has worked on expanding the brand’s presence across regions, strengthening distributor networks, driving retail expansion, and building trade relationships across markets.
Commenting on his elevation, Jafar TK, Co-founder and Board Member, iD Fresh Food, said, “iD has always been about building something meaningful and long-term. From expanding our presence across markets to strengthening our relationships with partners and customers, it has been an enriching journey. As a Board Member, I look forward to contributing more strategically to the company’s growth and continuing to build a brand that consumers trust every day.”
Shamshudeen TK has led the development of the company’s manufacturing function, overseeing production capabilities, plant operations, process standardisation, and capacity expansion to support growth.
Shamshudeen TK, Co-founder and Board Member, iD Fresh Food, added, “Our focus at iD has always been on delivering fresh, high-quality products at scale. Building strong manufacturing and operational capabilities has been central to this journey. As we step into this next phase, I look forward to strengthening our processes, driving efficiency, and supporting iD’s continued growth while maintaining the highest standards of quality and consistency.”
The company said the appointments formalise the co-founders’ continued involvement in shaping its long-term strategy and governance.
