LenDenClub, a peer-to-peer (P2P) lending platform and part of Vartis Platforms, has launched a brand campaign titled ‘Bring Swag to Your Portfolio’. The campaign comprises four short digital films focused on disciplined lending and regular earnings.
The films introduce Mr. Swag, portrayed by actor and television personality Suchit Vikram Singh, as a lender who remains calm during market fluctuations. Presented as a British Nat Geo–style spoof documentary, the series follows the character through everyday financial situations shaped by regular earnings through LenDenClub. Suchit, known for MTV Roadies and mythological television dramas, features in the campaign aimed at younger audiences.
Each film addresses common financial concerns, including market volatility, long lock-in periods, shrinkflation and perceptions around passive income. The character is shown navigating scenarios such as anxious colleagues, social media investment advice and changing lifestyle expectations, while continuing to earn through lending. The campaign’s central message is that a balanced portfolio can influence financial decision-making.
Speaking about the campaign, Bhavin Patel, Co-Founder & CEO, LenDenClub, said, “With ‘Bring Swag to Your Portfolio’, we wanted to move away from fear-based financial messaging and instead spotlight the confidence that comes from regular earnings through P2P Lending. The character of Mr. Swag represents a new-age investor who doesn’t chase noise, but focuses on consistency, flexibility, and smart decision-making. Through humour and relatable moments, the campaign stresses how lending with us can bring wealth growth.”
The four films have been released across YouTube, Instagram, LinkedIn and Twitter. The company said the campaign forms part of its ongoing communication around financial inclusion, everyday lending and short-tenure lending.
.jpg)
