Licious, India’s first D2C unicorn, has partnered with customer engagement platform MoEngage to strengthen AI-powered personalisation across its digital ecosystem. The partnership comes as the meat and seafood brand expands its presence across quick commerce and offline retail, with a focus on customer retention, repeat purchases and omnichannel growth.
Under the partnership, Licious will use MoEngage’s platform to deliver personalised customer journeys based on consumer preferences, regional tastes and location-based insights. The technology will support interactions across the customer lifecycle, from onboarding new consumers to re-engaging existing customers through tailored product recommendations.
The move comes as Licious continues to expand its portfolio and distribution footprint. Over the past 11 years, the company has built its presence across categories including meat, seafood, mutton, eggs, ready-to-eat and ready-to-cook products, while serving millions of Indian households.
"At Licious, we've always believed that great customer experiences don't end with product quality or timely delivery. They are built through every interaction a customer has with the brand. As we expand across quick commerce and retail, our focus is on making every customer interaction more relevant and timely. Our partnership with MoEngage enables us to build deeper, more meaningful relationships with customers by understanding their evolving preferences and delivering experiences that feel genuinely personal,” said Ramya Segar, Chief Revenue Officer - Licious.
"Licious is one of those rare brands that has not just created a category, but earned the deep loyalty of Indian households in the process. As they accelerate into quick commerce and omnichannel retail, the engagement challenge scales exponentially, and that is exactly where AI-native intelligence becomes a competitive advantage,” added Raviteja Dodda, CEO and Co-Founder of MoEngage.
The partnership is part of Licious’ broader technology-led growth strategy, as the company looks to scale personalised customer engagement across an expanding omnichannel footprint.
