Piramal Consumer Healthcare (PCH) has released a 1001-song music album for its baby-care brand Little’s® in association with Punt Creative and Suno. The launch, timed with Children’s Day, offers music across genres, moods and multiple Indian languages.
The initiative aims to address parents’ difficulty in finding appropriate and development-focused music for young children. The album, produced with Suno, features tracks designed around elements such as softer sounds, simple melodies and culturally familiar cues.
Abhishek Kumar Srivastava, CMO – Piramal Consumer Healthcare, said, “At PCH, consumer centricity lies at the heart of everything we do. With Little’s, this campaign reflects our relentless pursuit of innovation, bringing thoughtfully curated music for kids that inspires joy and connection. This album marks the first of many ways we’re exploring AI to create more engaging and meaningful brand experiences, further enhancing how our consumers interact with Little’s.”
Harsh Shah, Managing Director – Punt Creative, said, “Being a parent brings a set of challenges that one has never faced before. We wanted to solve at least one of the issues that parents deal with on a daily basis – keeping the baby entertained and also to help them grow. Through this campaign, we also want the parents to know that Little’s® as a brand, is part of their parenting journey throughout. As an agency for the brand, we want to ensure we bring campaigns that directly impact the consumer. This Children’s Day we are doing exactly that with songs in 7 different languages. With Suno, it is also helping us build a content platform for the parents that we can keep adding onto in the coming years.”
Gourab Ghose, Head of International Markets – Suno, said, “We’re proud to join hands with Little’s® to make every parent’s journey a little easier and every child’s day a little brighter. Through this collaboration, Suno hopes to create countless moments of joy, bonding, and growth — one song and story at a time. By enabling creation of songs in multiple Indian languages, we want families across the country to feel connected, celebrated, and seen — no matter where they come from or what language they sing in.”
Little’s, founded in the 1980s, offers a range of baby-care products for children up to two years of age, including diapers, wipes, feeding items, toys and personal-care products. Punt Creative, part of Punt Partners, works with brands on digital-first campaigns and content IPs.
