Lodestar UM wins integrated media mandate for Amazon Music in India

Lodestar UM, an Omnicom Media India agency, has been awarded the integrated media mandate for Amazon Music after a competitive review process. The agency will be responsible for full-funnel media activation for the brand in India.

Under the partnership, Lodestar UM will deliver integrated, insight-led media solutions, anchored in UM’s Full Color Media (FCM) approach, which focuses on building brand distinctiveness and intrinsic value. The agency will combine data, technology and creativity to develop media and marketing strategies aligned with how audiences engage with the brand.

Speaking on the win, Aditi Mishra, CEO, Lodestar UM, said, “Music is deeply embedded in the way people move through the world, and Amazon Music has become a consistent presence across moments of discovery, routine and connection. That kind of context calls for a thoughtful and integrated media approach, and we value the trust placed in our team to deliver it. Our Full Color Media framework allows us to approach this responsibility with a clear emphasis on integration, cultural relevance and consistency.”

The mandate win in India adds to Omnicom Media’s existing partnership with Amazon, which already includes work with AWS across the APAC and Japan regions, further strengthening the relationship between the two organisations.