L'Oréal Paris, the world’s leading beauty brand, has launched a unique digital film featuring the newlywed Bollywood couple Aditi Rao Hydari and Siddharth for the first time since their wedding. The much-admired couple sets major relationship goals ahead of Valentine’s Day, captivating fans with their effortless chemistry.
Aditi Rao Hydari shared an engaging reel on Instagram, where the couple engages in playful banter about hair concerns. When Siddharth confesses to having oily scalp issues, Aditi immediately transforms into his hair expert, offering him a solution – L'Oréal Paris Hyaluron Pure Shampoo. This light-hearted interaction subtly educates audiences on the importance of scalp care while highlighting the product’s benefits. The shampoo is formulated to address oily scalp concerns with a scientifically advanced blend of Salicylic Acid and Hyaluronic Acid.
Speaking about this collaboration, Dario Zizzi, General Manager of L'Oréal Paris India, said,
“Aditi Rao Hydari has been an invaluable part of the L’Oréal Paris family, and we are thrilled to see Siddharth join her in this digital film. Through this campaign, we aim to address a prevalent concern—oily scalp—while reinforcing the powerful benefits of Salicylic Acid and Hyaluronic Acid. At L’Oréal Paris, we take pride in developing innovative products that not only enhance beauty but also provide real solutions."
Aditi’s Instagram reel has resonated strongly with audiences, garnering over 5.7 million views in under 48 hours, with fans flooding the comments in admiration of the couple’s charming on-screen chemistry. This campaign seamlessly blends expert-backed solutions with an engaging and relatable narrative, making it one of the most talked-about beauty collaborations of the season.
