Lufthansa has launched a multi-city out-of-home (OOH) campaign in India in partnership with WPP Media, using large-format installations and real-time displays to engage urban audiences.
The campaign is built around the airline’s global brand line, “Every journey is a new beginning. All it takes is a yes”, and spans key locations in Mumbai, Delhi and Bengaluru. It focuses on combining traditional outdoor advertising with experiential and utility-led formats.
In Mumbai’s Juhu area, the airline has installed a billboard featuring a three-dimensional replica of its Allegris business class seat, allowing passersby to interact with a physical representation of its premium offering.
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Across airport routes in Delhi, Mumbai and Bengaluru, the campaign includes digital billboards designed to resemble live airport departure boards. These displays show real-time flight information, linking everyday travel data with the campaign’s messaging.
Another key activation involves projection mapping on the Bandra-Worli Sea Link, where the campaign message has been illuminated across the structure, turning a prominent city landmark into a large-scale advertising surface.
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia and Pacific, Lufthansa Group, said the campaign is aimed at creating more memorable interactions with travellers and encouraging them to consider international journeys.
Ajay Mehta, Head of Media Solutions at WPP Media India, said the collaboration demonstrates how out-of-home formats are evolving through the use of technology and data to create more immersive brand experiences.
The campaign adds to Lufthansa’s ongoing efforts to strengthen its positioning in the Indian market, where demand for international travel continues to grow.
