Madison Media Sigma wins Media AOR of The Sleep Company

Madison Media Sigma, a unit of Madison World has recently won the Media AOR for The Sleep Company. The agency will be responsible for traditional media mandates that includes TV and Print. It will also drive reach and engagement across key platforms to accelerate the brand’s growth.

Speaking on the win, Vanita Keswani, CEO, Madison Media Sigma, said, “We are thrilled to partner with a disruptive and innovation-led brand like The Sleep Company. We look forward to leveraging our strategic media expertise to amplify their growth journey across traditional and emerging platforms.”

Speaking about the agency’s appointment, Ripal Chopda, CMO, The Sleep Company, commented, “At The Sleep Company, our goal is to revolutionize the way India sleeps and sits through disruptive innovation and consumer-first thinking. As we scale our presence across the country, impactful media execution becomes critical. We are thrilled to have Madison Media as our traditional media partner. Their strategic media acumen will play a pivotal role in helping us drive deeper awareness and accelerate our next phase of growth.”