Madison Turnt, the experiential marketing arm of Madison World, handled the end-to-end execution of the IPL Auction 2026 at Etihad Arena, Abu Dhabi.
The agency managed creative design, venue setup, on-ground operations and technical management. The brief included coordination across venue, live show and broadcast requirements to meet the operational needs of the IPL Auction.
Ajit Varghese, Partner & Group CEO, Madison Media Group & Hiveminds, said, “Sports is where culture, communities and brands converge at scale and that requires a very different experiential capability. From fan engagement formats to global properties like the IPL Auction 2026, Madison Turnt is building strong momentum in sports-led experiences. This execution reinforces our ability to deliver high-visibility properties with speed, precision and world-class standards.”
Madison Turnt has previously worked on sports-led platforms including IPL Fan Parks and mass-participation events such as the HCL Cyclothon in Chennai and Hyderabad. The IPL Auction 2026 adds to this portfolio, involving coordination across multiple stakeholders.
Madison Turnt and Anugrah Madison are part of Madison World, a communication agency established in 1988. Madison World operates brands in out-of-home advertising, including Platinum Outdoor, MOMS and retail specialist MRP. The group works through 11 units and serves around 500 advertisers.
