Denver in collaboration with superstar Mahesh Babu, has launched a brand film to promote the Autograph MB Collection, a luxury Eau de Parfums range in which actor is seen introducing the perfume range.
The launch also has an Autograph MB Collection, a product co-created between Denver and Mahesh Babu.
This limited-edition range, positioned at the top of the brand’s product lineup, featuring signature accords Monday Magnet, Saturday Sunset, and Wicked Wednesday.
See the full campaign here
Speaking on the launch, Saurabh Gupta, MD and CEO, HSPL, said, “When we met Mahesh Sir at our last shoot, I dropped this idea. He is a man of perfection, the prince of hearts humble, grounded, yet larger than life. Consistently delivering superhits and achieving so much, it was time to celebrate his milestones. For a fragrance brand like ours, the Autograph Collection felt like the natural choice, but we wanted to elevate it further. This range is a reflection of his journey where a simple signature transforms into an autograph. It’s a mark of success, aspiration, inspiration, and luxury.”
Sharing his thoughts on the collaboration, superstar Mahesh Babu said, “I have been associated with Denver since 2018, and every time they bring an idea, it’s different and unique. The thought of co-creating and launching an exclusive collection of repute was truly exciting. Denver has been redefining luxury while keeping it accessible, and their idea of celebrating success deeply resonated with me. That’s what inspired me to collaborate on this journey. I hope you all will embrace the Autograph MB Collection with the same passion with which it was created.”
Mahesh Babu unveiled the collection through his social handle with a captivating film, calling it ‘My Sign of Success’. This launch ushers a chapter for Denver, expanding its presence in the premium fragrance segment.
