Mahindra Group has announced the appointment of Purnima Lamba as Chief Brand Officer, effective September 1, 2026.
In this role, Lamba will shape the company’s corporate brand and communications strategy, oversee brand consistency across Mahindra’s business verticals and drive initiatives that enhance brand salience across traditional and digital ecosystems.
Lamba joins Mahindra Group after a career spanning around 25 years at Unilever, where she held senior leadership roles across India, the UK and the Netherlands.
Her expertise in building tech-enabled beauty experiences and pioneering digital media models has been instrumental in strengthening brand presence and expanding global footprint.
Commenting on the development, Dr Anish Shah, Group CEO & MD, Mahindra Group said, “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
