Malaysia Airlines and Mumbai Indians have unveiled a new campaign film titled ‘Cricket at 30,000 Feet’, aimed at blending the excitement of cricket with the airline’s hospitality experience.
The film follows a young Mumbai Indians fan whose ordinary journey turns into an unexpected cricket-themed experience onboard. Featuring players Rohit Sharma, Hardik Pandya and Trent Boult, the campaign brings together elements of fandom, travel and entertainment in an inflight setting.
The campaign is part of Malaysia Airlines’ broader focus on strengthening its presence in India through culturally relevant partnerships and fan-led storytelling.
Bryan Foong, Chief Executive Officer of Airline Business from Malaysia Aviation Group (MAG) said, “India is one of our most important growth markets, and cricket is a powerful passion point that connects millions of people across the country and beyond. Through our partnership with Mumbai Indians, we have a unique platform to engage fans in a way that feels natural, relevant and culturally meaningful. This campaign allows us to bring Malaysian Hospitality into that conversation while strengthening brand affinity, supporting travel demand, and driving deeper commercial relevance in a key market for the airline.”
A Mumbai Indians spokesperson added, “This film captures something that is true to Mumbai Indians, the love for this team travels far beyond boundaries and resonates with fans across the world. To see that come alive aboard a Malaysia Airlines flight, with our players at the heart of it, makes for a truly special moment. It reflects a partnership that continues to find fresh and creative ways to bring us closer to our fans.”
The two brands said they will continue to build fan-focused experiences both on-ground and in-flight as the partnership evolves.
Malaysia Airlines is the Official Global Airline Partner and Associate Sponsor of the Mumbai Indians, with branding featured on the team jersey. The partnership has also included activations such as a Mumbai Indians-themed A330-300 aircraft livery, in-stadium experiences at Wankhede Stadium, and digital content collaborations through the IPL season.
