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On the occasion of International Men’s Day, Manforce Condoms, a brand under Mankind Pharma, launched a thought-provoking campaign titled #KnowWhatHeReallyWants. The campaign aims to challenge the common stereotype that men are only motivated by physical intimacy, urging society to see men beyond their sexual desires and celebrate their other aspirations.
In many cultures, there is a widespread misconception that men’s desires are solely focused on physical relationships. With this campaign, Manforce Condoms seeks to redefine this narrative, encouraging audiences to understand and appreciate the wider range of desires and interests men have. By aligning with International Men’s Day, the brand hopes to shift the conversation and promote a deeper understanding of men’s true wants and needs.
The campaign, conceptualised by Grapes, an integrated communications agency, uses a video film to demonstrate the misconception. The video depicts a couple engaged in a conversation where the man seems to hint at a sexual request to his partner, creating the impression that something intimate is about to unfold. However, in a surprising twist, the couple is shown playing a game, sending the message that men’s desires are not limited to just sexual needs.
Joy Chatterjee, VP and Head of Sales and Marketing (Consumer Division) at Mankind Pharma, commented, “With our #KnowWhatHeReallyWants campaign, we aim to highlight that men, just like anyone else, are driven by a wide range of interests. They enjoy food, travel, spending time with family, and achieving personal goals. Men are not just defined by their physical desires, and this campaign invites audiences to better understand them.”
The campaign aims to break down misconceptions about men and encourages individuals to look beyond stereotypes, fostering more open and genuine conversations about their true needs and aspirations.
