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ManipalCigna Health Insurance has unveiled the second phase of its successful Sada Secure Raho campaign, focusing on a comprehensive radio initiative designed to reach audiences in Tier II and beyond. The month-long campaign, running from January 20 to February 21, 2025, will cover 63 cities across 21 states in India.
The campaign will collaborate with popular regional radio stations such as Big FM, Radio City, Club FM, and others, broadcasting in ten local languages, including Hindi, Telugu, Assamese, Punjabi, Kannada, Malayalam, Marathi, Oriya, Tamil, and Bengali. The aim is to maximise outreach and connect with listeners in various regional markets.
“Sada Secure Raho campaign is envisioned to raise awareness about health insurance while promoting our latest offering ManipalCigna ‘Sarvah’, designed to cater to the health insurance needs of individuals across India. While phase one was digital focused, in the second phase, we went with radio as our medium due to its reach and resonance in our target markets, especially in tier 3 and 4 cities,” said Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.
The radio campaign will feature three engaging advertisements, highlighting key benefits of ManipalCigna’s offerings, such as ‘Infinite cover’ – Anant Benefit, which provides unlimited coverage for hospitalisation against major illnesses like heart disease, cancer, stroke, and organ transplants, as well as Zero Waiting Period, offering Day 1 coverage for listed pre-existing conditions.
With over 45,000 spots scheduled across the campaign period, the initiative aims to reach an impressive total of 10 lakh on-air seconds, ensuring widespread delivery of the health insurance message. This radio initiative marks a significant step for ManipalCigna in expanding awareness and driving the adoption of health insurance in key regions across India.
