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IMPACT Stories
‘We’ve Always Consciously Stayed Away From Fear-Mongering’: ACKO’s, Nitin Khanna
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Antora Chakraborty
Talking Point
Viral, Not Viable
BY Antora Chakraborty
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ACKO flips the health insurance narrative with ‘Unke Liye Jo Compromise Nahi Karte’
BY TEAM IMPACT
IMPACT Stories
‘Fear gets attention, not long-term insurance habits’: Niva Bupa’s Nimish Agrawal
BY Isha Khatu
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Niva Bupa named Official Health Insurance Principal Partner of Glasgow 2026 CWG
BY TEAM IMPACT
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ManipalCigna Health Insurance Appoints Anjan Kumar Ganguly as CFO
BY TEAM IMPACT
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Niva Bupa Health Insurance elevates Rahul Chatterjee to SVP and Head of Marketing
BY TEAM IMPACT
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SBI General Insurance Highlights Need for Health Cover Amid Rising Medical Costs
BY TEAM IMPACT
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Manipal Cigna links health insurance to Diwali wealth in new AI-led campaign
BY TEAM IMPACT
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Policybazaar releases brand film on real-life impact of health insurance
BY TEAM IMPACT
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Niva Bupa Launches ‘Yeh Hua Na Health Insurance’ to Highlight ReAssure 3.0
BY TEAM IMPACT
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Niva Bupa joins hands with Zepto to highlight true financial freedom
BY TEAM IMPACT
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Niva Bupa’s ‘No Freedom Sale’ Campaign Links Health Security with True Independence
BY TEAM IMPACT
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Exclusive: Surabhi Kanjilal joins as the CMO of Zurich Kotak General Insurance
BY NEETA NAIR
Cannes Lions 2025
Fresh from the Croisette: Today’s Shortlists Are…
BY TEAM IMPACT
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Niva Bupa Launches #World’sMostResponsibleDad Campaign Ahead of Father’s Day
BY TEAM IMPACT
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‘Achha Kiya Insurance Liya’: From Awareness to Action Across India
BY Antora Chakraborty
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ACKO Challenges Office Health Insurance with Bold Outdoor Campaigns
BY TEAM IMPACT
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ManipalCigna Launches Phase Two of "Sada Secure Raho" Campaign
BY TEAM IMPACT

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game