Niva Bupa Health Insurance Company and Zepto have partnered to raise awareness about the importance of health insurance in a witty and engaging manner. The collaboration leverages a mix of outdoor advertising, branded customer experience, and digital integration to connect with consumers across key metropolitan areas.
The campaign kicks off with a playful out-of-home (OOH) campaign that features a “banter” between the two brands.
Beyond the OOH campaign, the partnership will extend into user's home. Niva Bupa will introduce a customised branded delivery bag with a boldly emblazoned message: “Freedom sale everywhere except on Hospital Bills” that will be used for orders placed on Zepto in Delhi NCR, Mumbai, Bangalore, and Chennai.
Furthermore, Zepto's platform will feature a dedicated page showcasing Niva Bupa customer testimonials. This page will offer Zepto users a direct and authentic look at how Niva Bupa has helped real people navigate their health journeys. For those who are inspired to consider health insurance, the page will provide a seamless option to connect with a Niva Bupa advisor for a personalised consultation.
“At Zepto, we are always looking for creative and impactful ways to engage with our users. This partnership with Niva Bupa is a perfect example. We're leveraging the extensive reach of our platform and the 'Freedom Sale' buzz to deliver a message that is not just relevant but also vital. The OOH banter and branded bags are memorable touchpoints that will encourage our users to think about their health and financial security, a key step towards true independence,” said Chandan Mendiratta, Chief Brand and Culture Officer at Zepto.
“Our partnership with Zepto is a unique and innovative way to communicate a thought-provoking message with a light-hearted approach. Our Independence Day campaign – No Freedom Sale aims to remind people that there are no sales on hospital bills and reinforce that true financial freedom comes from being protected against unforeseen medical expenses. Our goal is to help people secure that freedom through the right health insurance plan. This partnership with Zepto allows us to reach a wide, urban audience and drive home the point that health insurance is a non-negotiable part of financial planning,” said Nimish Agrawal, Director - Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance.
