SBI General Insurance has launched a new campaign film featuring Pankaj Tripathi as part of its ongoing Chuniye Bharosa, Apno Sa initiative, spotlighting the growing importance of comprehensive health insurance amid rising medical expenses in India.
The film highlights rising lifestyle-related health concerns and medical inflation, which continue to place financial pressure on households. Citing data from the National Statistical Office’s 80th round health survey, the company noted that average out-of-pocket expenditure for hospitalisation in India now exceeds ₹34,000 per household.
Set against the backdrop of everyday routines and responsibilities, the campaign portrays the challenges faced by working individuals while emphasising the need to secure both health and financial well-being for their families.
Speaking on this, Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, said, “Healthcare preparedness today is about more than just owning an insurance policy. For salaried individuals with family responsibilities, setting aside at least 2% of annual income towards insurance can be a prudent step to address changing health needs and rising medical costs. Through our Chuniye Bharosa, Apno Sa campaign, featuring Pankaj Tripathi as brand ambassador, we wanted to reflect the everyday efforts people make for their loved ones while encouraging a more proactive approach to protecting their family’s health and financial well-being. The campaign underscores the importance of choosing coverage that genuinely supports families during uncertain times.”
The initiative also supports the company’s recently launched Health Alpha plan, which offers customisable coverage, cashless hospitalisation, preventive healthcare benefits and support for modern treatments through an extensive hospital network.
