Marketing and customer transformation leader Darshana Shah has launched Darshana Shah Strategic Consulting & Coaching, an independent advisory practice focused on helping founders, leadership teams and organisations address growth, brand and customer transformation challenges.
The new venture launches alongside ‘The Darshana Shah Show’, her leadership interview series featuring conversations with prominent founders and business leaders. Together, the consulting practice and the show are designed to combine business transformation with leadership insights.
The advisory practice will offer expertise across brand positioning, digital transformation, customer experience and design thinking, customer insights and hyper-personalisation, go-to-market strategy, growth programmes and leadership coaching. Shah said the practice is built on the belief that sustainable business growth comes from customer-centricity supported by strong leadership.
Over the past year, The Darshana Shah Show has featured leaders including Damodar Mall, Ambi Parameswaran, Lulu Raghavan, Malini Agarwal, Arjun Vaidya, Tarun Katial and Gauri Devidayal, and has crossed 10 million cumulative views across digital platforms.
Commenting on the launch, Darshana Shah, Founder, Darshana Shah Strategic Consulting & Coaching, and Host, The Darshana Shah Show, said, “After nearly three decades building brands and leading marketing transformation, I wanted to create impact in a different way. Through the consulting practice I partner with businesses as they navigate growth, brand transformation and evolving customer expectations. Through the show, I give back to the business community with honest conversations about leadership and decision-making. The two feed each other—and both start with the customer and the leader.”
