.jpg)
Maruti Suzuki India Limited (MSIL), the country's leading passenger vehicle manufacturer, has unveiled an exciting new campaign for the Brezza SUV, featuring Bollywood Gen Z Superstar Kartik Aaryan as the brand ambassador. The campaign, titled "More Power to Your Play", highlights how the Brezza is an extension of its owner's personality, embodying sophistication, style, capability, and playfulness.
Set against the contrasting backdrops of rugged quarries and vibrant cityscapes, the campaign showcases Kartik Aaryan using the Brezza to seamlessly navigate both urban life and off-road adventures. The high-energy sequences illustrate how the Brezza effortlessly adapts to the dynamic needs of modern-day youth, offering both commanding presence and versatile performance.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, shared, "We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan's dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories."
He further added,
"Since its inception, Brezza has established itself as India's Highest selling compact SUV with over 12 Lakh units sold. Notably, over 36% of our customers are first-time buyers, demonstrating Brezza's strong appeal and value proposition among young aspirational Indians."
Kartik Aaryan, expressing his excitement at being the brand ambassador for the Brezza, said, "The Maruti Suzuki Brezza perfectly mirrors the spirit of today's youth who believe in making their own rules. What drew me to this campaign was how authentically it captures the pulse of young India. The powerful 1.5L engine combined with features like HUD display, 360 view camera, 6-speed automatic transmission with paddle shifters, etc. makes the Brezza a perfect partner for those who love to live life in their own style. The campaign's essence, 'More Power to Your Play,' truly resonates with my belief in living life authentically."
The campaign uses vibrant visuals and compelling storytelling, featuring Kartik Aaryan embracing the adventurous spirit of young India – confident, playful, and ready for new experiences. Through dynamic interactions with the Brezza, the campaign highlights how the vehicle becomes an extension of its owner's personality, perfectly suited for both daily city escapades and weekend getaways.
This integrated campaign will be rolled out across television, digital, outdoor, and social media platforms, amplifying the Brezza's powerful persona through diverse storytelling formats.
The Brezza is powered by the next-generation K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology, and boasts an impressive suite of 40 connected features. The vehicle offers seamless connectivity and convenience with advanced features like the SmartPlay Pro+ infotainment system, a sophisticated head-up display, and a 360-view camera system. Drivers can choose between a 6-speed automatic transmission with paddle shifters or a 5-speed manual transmission, while the electric sunroof adds a premium touch to the driving experience.
