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Axis Max Life Insurance Ltd., formerly Max Life Insurance Company Ltd., has unveiled a refreshed brand identity, marking a significant milestone in its evolution. To celebrate this rebranding, Axis Max Life has collaborated with Swiggy, offering a unique experience for users in the top 10 metro cities of India.
In a creative twist, Swiggy’s delivery executive icon on its app will undergo a special transformation. Instead of the usual animated person on a bike, users will see two animated characters—one dressed in a blue t-shirt and the other in burgundy. These two delivery executives symbolise the combined strengths of Axis Max Life’s new identity, representing the brand’s dual promise of trust and reliability. The characters will also carry a banner prominently featuring the Axis Max Life logo.
In addition to the digital collaboration, Axis Max Life has launched a cutting-edge print campaign. The front-page ad features a QR code that, when scanned, brings the refreshed brand identity to life. This immersive 3D experience showcases the transition of the brand’s logo, using the newspaper as a canvas. This innovative integration of print and digital media highlights Axis Max Life’s commitment to evolving with the times while reinforcing the core message of its “Double Bharosa” philosophy—enhanced trust in their services.
Through this campaign, Axis Max Life aims to connect with a broader audience, using both modern technology and traditional media to convey its renewed commitment to providing reliable, trustworthy insurance solutions.
