Saatchi & Saatchi India, part of Publicis Groupe India, has appointed Mayuresh Dubhashi as Chief Creative Officer, strengthening its creative leadership team. Based in Mumbai, Dubhashi will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India and Propagate India. In his new role, Dubhashi will work alongside Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, to shape the agency’s creative direction and develop culture-led solutions for brands.
Dubhashi brings more than two decades of experience across brand building, innovation strategy and storytelling. He joins from FCB Neo India, where he was Chief Creative Officer, and has previously held senior creative roles at Leo India, Grey, Taproot Dentsu and JWT. His return to Publicis Groupe India follows his stint at Leo, where he led Oreo’s #BringBack2011 campaign, which was among India’s most awarded campaigns in 2023. His work has received recognition at Cannes Lions, D&AD, Spikes Asia, Effie India, APAC Effie Awards and The One Show, across brands including Oreo, KFC, Adidas, Uber and Amazon.
Meanwhile, Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, will move into an advisory position as Senior Creative Advisor. He will continue to support the creative mandate for select key brands. During his tenure of nearly a decade at Saatchi & Saatchi India, Malkani has led creative operations across the agency’s Mumbai, Delhi and Kolkata offices, strengthened client relationships, built new partnerships and contributed to the agency’s creative and talent development.
Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “As the industry continues to evolve, we remain focused on strengthening our creative reputation and shaping the future of our agency and our clients’ businesses. Modern creativity is increasingly about understanding culture, consumers and technology to create ideas that drive meaningful business impact. Mayuresh brings exactly this combination and proven ability to build brands, making him a strong fit for our ambition to create transformational work. Kartik and Mayuresh will work closely together and lead the agency’s entire client portfolio to ensure every brand will benefit from their combined expertise. I would also like to thank Rohit for his significant contribution to Saatchi & Saatchi India over nearly a decade and look forward to our partnership in his advisory role.”
Rajdeepak Das, Chief Creative Officer, Publicis Groupe South Asia & Chairman, Leo South Asia, added, “It’s wonderful to welcome Mayuresh back to Publicis Groupe India. Having worked closely with him during his time at Leo India, I have seen his ability to build strong creative cultures and shape work that connects deeply with brands and consumers. As we continue to evolve our creative ambition and create work that drives meaningful growth, strong creative leadership remains a key priority for us. Mayuresh brings the right experience, instinct and perspective to further elevate the creative culture at Saatchi & Saatchi India.”
Mayuresh Dubhashi, Chief Creative Officer, Saatchi & Saatchi India, said, “Saatchi & Saatchi India is known for its distinctive creative culture and its legacy of defining work. As marketing continues to evolve, I believe the most powerful creativity will be informed by culture, data and technology, while remaining rooted in strong human insight and ideas. Publicis Groupe’s capabilities across data, technology and creativity provide a powerful platform to bring this to life for brands. I’m excited to lead this next phase of the agency’s creative journey alongside Kartik and the team.”
