Meesho has acquired Kirana Club in a transaction valued at approximately ₹202 crore, as part of its efforts to expand access to digital commerce for small retailers and neighbourhood businesses.
Under the terms of the deal, Kirana Club will continue to operate independently within the Meesho group, maintaining its existing leadership team and business operations.
“At Meesho, we have always believed that technology can expand access and opportunity for underserved users across India. Kirana Club has built deep trust among small retailers through its asset-light and community-first approach. We see significant opportunities to strengthen access, transparency and product discovery for kiranas in underserved markets across India, and also extend this to all forms of B2B retail across India,” said Vidit Aatrey, Chairman, Managing Director and Chief Executive Officer, Meesho.
“Kirana Club was built on a simple belief: small retailers in Bharat deserve the same access, transparency and efficiency as modern retail. Over the last few years, we have built deep trust with kirana retailers by combining community, local insights and commerce. Meesho understands Bharat at scale and shares our belief in serving underserved users through technology. With this partnership, we can accelerate our mission of building India’s most trusted digital commerce network for kiranas,” said Anshul Gupta, Co-founder and CEO of Kirana Club.
The acquisition provides a full exit to Kirana Club’s existing investors while ensuring continuity through the retention of founder leadership.
With the transaction, Meesho strengthens its presence in the B2B commerce ecosystem and broadens its reach among kirana stores and small business owners, furthering its strategy of enabling digital commerce adoption across India.
