Metro Brands has appointed Ariff Bham as the AVP and Business Head of its sports division. In this role, he will lead the division’s operations, drawing on over 10 years of experience in brand building and retail strategy.
Announcing the move on LinkedIn, Bham wrote, “I’m happy to share that I’m starting a new position as AVP - Business Head, Sports Division at Metro Brands Limited!"
Before this, he worked for nearly 12 years at Reliance Brands. He has also held roles at Diesel, Keynote Corporate Services, and The CEO’s Office at Reliance Brands.
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