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Mindshare, a leading media services agency under GroupM and WPP, has announced an exciting partnership between its teams in India and Italy, collaborating with Lufthansa German Airlines to craft a unique travel experience showcasing Milan's rich culture and vibrant lifestyle. This initiative aims to elevate the travel experience through innovative storytelling and influencer partnerships, setting a new standard in cross-cultural travel.
The collaboration combines diverse perspectives from top creators in India and Italy, capturing authentic insider views of Milan’s cultural hidden gems, culinary delights, and iconic fashion hotspots.
Prominent Indian travel creator Tanya Khanijow embarked on a meticulously curated journey, guided by leading Italian influencers Elisabetta Roncati, Lucia Peraldo Matton, and Livio & Matteo Cesareo. Their itinerary highlighted local favourites, intimate gelato shops, and under-the-radar experiences, delivering a genuine travel narrative that resonates with diverse audiences.
Through this initiative, Lufthansa ensures a seamless and luxurious travel experience, transforming Milan from a mere destination into a vibrant hub of fashion, food, and culture. The focus on high-quality service underscores Lufthansa’s commitment to making travel an integral part of the adventure.
Sng Ju Stephanie, Global Marketing, South Asia & Southeast Asia of Lufthansa Group, stated, “We are excited to launch our new experience-first campaign, Lufthansa India–Italy Insider, in collaboration with Mindshare India. This campaign embodies the spirit of Lufthansa as a travel-lifestyle companion. As a brand dedicated to delivering best-in-class experiences for our customers, this partnership showcases innovation and expertise in crafting influencer-driven solutions that resonate with consumers. Together, we have successfully brought to life a campaign that drives synergies across travel and lifestyle, setting a new standard for global collaboration.”
Amin Lakhani, CEO of Mindshare South Asia, remarked, “Mindshare India and Italy have had a stellar collaboration to craft this one-of-a-kind campaign for Lufthansa. From a travel campaign perspective, it is important to focus on the consumer journey and cultural nuances, which our teams have seamlessly addressed. With Lufthansa, travel, culture, and influencer marketing have come into perfect sync, pushing the boundaries of influencer marketing.”
This strategic collaboration between Mindshare – India & Italy and Lufthansa Group marks a significant transformation in travel, enriching the experience and emphasising the true Italian spirit while fostering meaningful cross-cultural connections.
Explore the beauty of Milan through this innovative travel initiative, and immerse yourself in its fashion, food, and culture.
