Minimalist, the science-backed, transparency-first skincare brand, has announced its partnership with Rajasthan Royals as the official Sunscreen Partner for the IPL 2025 season.
As part of the collaboration, Minimalist will provide its high-performance sunscreen to Rajasthan Royals players, ensuring they stay protected during training sessions and matches throughout the tournament. Fans can also look forward to engaging digital activations and behind-the-scenes content showcasing the skincare routines of the players.
Speaking on the partnership, Mr Mohit Yadav, co-founder and CEO of Minimalist, said, “Minimalist and Rajasthan Royals are a natural fit, united by a commitment to performance and endurance. Cricket is more than just a sport; it’s a passion, a legacy, and an entertainment spectacle that brings millions together. With ‘Just Play! Halla Bol on Sun’ as our campaign, the focus is on providing uncompromising sun protection on and off the field, ensuring players and fans stay protected while enjoying the game. This partnership allows us to reach millions across the country, reinforcing the importance of skincare and sun protection in everyday life.”
Jake Lush McCrum, CEO of Rajasthan Royals, added, “We’re delighted to bring Minimalist to the Royals family for this season. We're proud to support a Jaipur-based brand that has achieved such success, with a clear focus on quality and innovation. Sunscreen is an essential part of any athlete’s kit bag, especially in a sport like cricket where players are exposed to the sun for extended periods. Through the brand’s science-backed and transparent approach, we look forward to a meaningful partnership that not only supports our players but also educates fans on the importance of effective skincare.”
With this partnership, Minimalist continues to reinforce its commitment to purposeful, transparent skincare, taking a significant step in delivering science-first sun protection to a broader audience across the country.
