MiQ has announced the elevation of Ribhu Mishra to the role of Vice President – Revenue, India. The company said that in this position, Mishra will be responsible for overseeing revenue and profit growth, leading commercial teams, and guiding sales strategy and market expansion efforts across India.
Mishra joined MiQ in 2024 from Amazon India, where he served as AVP – Revenue. According to the company, he has since contributed to business outcomes and performance growth across markets. In his new role, he will work closely with Varun Mohan, Chief Commercial Officer, India.
Varun Mohan, Chief Commercial Officer – India, MiQ, said,“India’s digital ecosystem is entering a new era and coming year will be pivotal for data driven programmatic execution. Ribhu has played a key role in shaping our go-to-market strategy and client successes over the past year. With his elevation, we are deepening our commitment to commercial excellence, client outcomes and market expansion in India. I am confident Ribhu’s leadership will further accelerate our journey towards innovation, audience-centric solutions and stronger growth for both MiQ and our partners.”
Ribhu Mishra, Vice President – Revenue, India, MiQ, said, “MiQ has built a strong reputation for innovation and client impact, and I’m thrilled to be leading our revenue function at such an exciting time. With 2026 shaping up to be a pivotal year for advanced TV and MiQ Sigma, my focus will be on deepening partnerships, expanding markets, and driving sustainable growth across the ecosystem.”
MiQ stated that this leadership move is part of its strategy to strengthen its presence in India, a key market for the company, as it anticipates growth in advanced TV, CTV and the expansion of its Sigma AI-powered platform. Mishra has over a decade of experience in media, advertising technology and digital transformation, having worked with organisations such as Amazon and Appier.
