Miraggio has unveiled The Invite, a campaign that captures the true spirit of celebrations for this festive season. Instead of focusing only on the grand moments, The Invite shines a light on everything that builds up to them, the outfit meltdowns, the playlist debates, the last-minute gifting scrambles, and entrances.
Set against the backdrop of sparkling lights, laughter-filled living rooms, and wardrobe chaos, The Invite by Miraggio brings alive relatable festive moods through distinct personalities: The Designated DJ, The Overdresser, The Perfectionist, and The Thoughtful One.
Speaking on the launch, Mohit Jain, Founder and CEO, Miraggio, shared, “Festive season is not just about the big moment at the party; it’s about the stories that unfold around it. With The Invite, we wanted to create a narrative that feels instantly relatable, a reflection of the excitement, chaos, and glamour that define Indian festivities. Miraggio bags don’t just complement the look; they complete the memory. This campaign is our way of celebrating individuality, togetherness, and the joy of being unapologetically yourself, with bags designed to carry not just essentials, but the spirit of the season.”
To make the experience engaging, the pop-up will feature a series of interactive stations: a Nail Bar for festive nail refreshes, a Customisation Zone for adding personal touches, a Photo Op Spot, and a Mirror Selfie station.
